Like most of my classmates, I am not pursuing a master’s in Digital Humanities because I’m already an expert on the topic.1 I came to Trinity with the intention of learning a thing or two, discovering my compelling and totally marketable idea, and cultivating a career (ac? alt-ac?? who knows?) in the field. One piece of prior knowledge I bring to the table is that DH scholars do not just teach, research, and publish like your average humanities professor. No, DH scholars know which side their bread is buttered on.2 An important activity for this breed of academic is branding, and your blog helps you promote your brand.